Indian Overseas Bank PO & Clerk Marketing Aptitude Questions 2014

SBI/IBPS/PNB Clerk & PO Examination Previous Year Marketing Aptitude Questions               

Question 1. Technology assessment is
a) assessing how much technology has been incorporated  into an organisation
b) trying to foresee the effects of new products and processes on a firm's operation and on society in general
c) assessing how much technology one wants to put into a company in the future
d) assessing the cost of new technology to determine whether a firm can afford to use it
e) none of the above

Question 2.A phase out approach can be best described as
a) allowing the product to decline without a change in the marketing strategy
b) exploiting any strengths left in the product
c) immediately dropping the product from the product mix
d) intensifying marketing efforts in core market
e) stopping production to get rid of material surplus

Question 3. Which of the following is the best example of a measure of technical quality?
a) The image of a restaurant
b) Customer perceptions of a restaurant's waiters
c) Customer perceptions of a restaurant's food
d) Length of waiting time for a restaurant table
e) None of the above

Question 4. A major problem with using style modification is that
a) customers have difficulty recognising that achange has been made
b) such changes do not yield long lasting appeal
c) customers may perceive such modification as less attractive
d) they are almost always very costly
e) None of the above

Question 5. The four main categories of factors that influence organisational buying decisions are organisational, interpersonal, environmental and

a) technological
b) economic
c) power relationships
d) individual
e) purchasing policies

Question 6. British Steel provides steel to various manufacturers in Britain. British Steel would most like segment markets based on which one of the following variables.
a) Demographic
b) Psychographic
c) Type of organisation
d) Socio-economic
e) Market density

Question 7. In terms of consumer demand and spending behaviour, marketers are most interested in
a) wealth
b) consumer credit
c) disposable income
d) pretax income
e) high income

Question 8. When Bell Laboratories attempts to anticipate the effect of new products and processes on its own innovations, other business organisations and society in general, it is engaging in
a) product differentiation
b) monopolistic competition
c) technology assessment
d) innovative marketing
e) None of these

Question 9. Chrysler's Chief Executive Officer is the company's spokesperson. His message has focused on concern for customers and product quality. Which aspect of implementing the marketing concept does this represent?
a) Focusing on general conditions
b) Stressing the short run
c) Endorsement of the marketing concept by top management
d) Development of an information system
e) Restructuring the organisation

Answer Key - 
1(B), 2(C), 3(D), 4(C), 5(D), 6(C), 7(C), 8(C), 9(C)