SBI PO Marketing Aptitude GK Questions 2014

SBI PO Exam / IBPS PO & Clerk/ Indian Forest Services/HPSC Neib Tehsildar Marking GK Questions 2014

Question 1. Avery large market segment or wide collection of smaller segment is called
a. niche market
b. meta market
c. mass market
d. multi level market

Question 2. The traditional marketing style involve
a. door-to-door campaigns
b. sending e-mails

c. tele-marketing
d. SMS campaigns

Question 3. Telemarketing campaigns are restored to
a. avoid face to face interaction
b. avoid buyer resistance
c. reach a large clientele
d. increase cold calls

Question 4. Marketing has taken a prominent position during the last decade due to
a. increased competition
b. better literacy rate
c. foreign compulsions
d. goverment instructions

Question 5. Marketing is definitely required when
a. demand exceeds supply
b. supply exceeds demands
c. supply equals demand
d. staff is in excess

Question 6. Transaction marketing involves selling of
a. mere goods
b. mere services
c. ideas and thoughts
d. repair work

Question 7 .  Service marketing implies selling of
a. only goods
b.o nly  services
c. web services
d. goods and services

Question 8. Indirect marketing is the same as
a. onsite selling
b. using  a smart phone
c. viral marketing
d. advertisement

Question 9. Delivery channels means
a. courier service
b. distribution agencies
c. delivery times
d. offsite banking

Question 10. " To close a call ' means
a. to look gor new clients
b. telemarketing
c. to clinch the sales deal
d. online marketing

Question 11. 'A cold call' means
a. a futile exercise
b. calls made in cold countries
c. sales talk
d. calls made without prier appointment

Question 12. A call in marketing terms means
a. a newely introdused product
b. a call centre
c.a sales meeting
d.to visit a prospect

ANS - 1-c, 2-a, 3-a, 4-a, 5-b, 6-b, 7-d, 8-d, 9-b, 10-c, 11-d, 12-d.