SPI PO Marketing Aptitude Questions 2014

IBPS PO/Clerk Examination Marketing Aptitude Questions 2014

Question 1. Seanchmark means
a. a standard value for comparison
b. basic products
c. court cases
d. financial target

Question 2. A lead means 

a. ATM usage
b. product offering
c. distribution agencies
d. a likely buyer

Question 3. The sole aim of marketing is  to
a. improve the balance sheet figure
b. increase recruitment
c. increase profile
d. increase production

Question 4. Aggressive marketing is necessitated due to
a. globalisation
b. increased competition
c. increased production
d. increased staff

Question 5. Customisation result in
a. customer exit
b. customer retention
c. customer complaints
d. better technology

Question 6. Marketing is the function of
a. only salespersons
b. only counter staff
c. only qualified person
d. a collective function of all staff

Question 7. Current accounts are basically meant for
a. investment purpose
b. saving purpose
c. identity purpose
d. day-to-day needs of ones business

Question 8. Good marketing strategy envisages good and proper
a. product distribution
b. network of branches
c. high pricing
d. relation ship management

Qustion 9. Bancassurance means
a. assurance of banks for quality service
b. tele marketing
c. selling of insurance products by banks
d. credit rating agency

Question 10. EMI can be a marketing tool if
a. EMI is increase
b. it is very higher
c. it is very low
d. EMI is a flat rate

Question 11. A DSA helps in
a. boosting directsales
b. boosting sales through the net
c. strengthening indirect marketing
d. all of the above

Question 12. Marketing is influenced by
a. product demand
b. public taste
c. buyer behaviour
d. all of the above.

ANSWERS- 1-a, 2-d, 3-c, 4-b, 5-d, 6-d,7-d, 8-c, 9-c,10-c, 11-a, 12-d.