IBPS PO/MT Marketing Aptitude Objective Type Questions 2014

Bank Job Examination Marketing Aptitude GK Questions 2014

Question 1. Good customer service is an extended arm of
a. service marketing 
b. web marketing
c. process marketing
d. indirect marketing

Question 2. The segmentation of markets based on the gender of the customer is a type of 

a. geographic segmentation
b. demographic segmentation
c. psychographic segmentation
d. socio-cultural segmentation

Question 3. A company ability to perform in one or more ways that competitiors cannot or will not match,is known as its
 a. attribute competition
b . attribute positioning
c. brand image
d. competitive advantage

Question 4. customer retention can be ensured by
a. offering freebies
b. offering loan at low rates
c. giving incentives
d. personalised services

Question 5. The target group for home loans is
 a. all body builders
b. tiles manufacturers
c. housing socities
d. individuals not owning any house

Question 6. An audio or video advertising announcement, usually presented on television, radio or in a movie treater is called
a. publicity
b. creatives
c. bannera,
d. commercial

Question 7. Delivery channels means
a. sales outlets
b. product shelf-life
c. courier person
d. purchased goods

Question 7.EMI is a marketing tool if
a. it is a very high
b. it is very low
c. it is increasing
d. it is fluctuating

Question 8.Prospect means
a. existing customers
b. a likely buyer
c. mission document
d. a religious leader

Question 9. Buyer resistance in a sales deal can be overcome by means of
a. lengthy sales tank
b. confusing sales tank
c. IT jargons
d. perseverance

Question 10. Best , important and the central activity of a business, is known as its
a. portfolio
b. product line
c. nuclear activity
d. core competency

Question 11. Mass communication with customers or potential customers, usually through paid public media, is known as
a. publicity
b. sales promotion
c. advertising
d. public relation

Question 12. KYC means
a. keep your customers cool
b. keep your credit card
c. know your customers
d. keep your cool  

ANSWERS- 1-a,2-b,3-d,4-d,5-d,6-a,7-a,8-b,9-b,10-d,11-c,12-c.