SBI Special Management Executive Marketing Aptitude Objective Type Questions 2014

Bank PO/Clerk Exam Marketing GK Questions 2014

Question 1. Uncertain outcomes involving the market for goods and services , such as the possibility of prince desclines or increases,changes in consumer preferences and/or change in the nature of competition is called
a. market scope
b. market risk
c. market outlined. market design

Question 2. The most common source for leads generations for any company,is 

a. house magazines
b. audit guidelines
c. yellow pages
d. dictionary

Question 3. The systmetic gathering, recording and analysing of data with respect to a particular market, is known as
a.market share
b.market profile
c. market reaserch
d. marketing research

Question 4. Setting price of a product based on the buyer's percetions of value rather than on cost the seller's cost, is known as
a.break even pricing
b. target profit
c. cost plus pricing
d. value based pricing

Question 5. Which one of the following best describes the term 'Negative Demand' ?
a. Consumer buy a product
b.Consumer don't allow to buy a product
c. Consumer purchase vary on a seasonal basis
d. Consumer dislike a product a product and may even pay to avoid it.

Question 6.Telemarketing means
a. internet selling
b.selling telephones
c. sending SMS
d.marketing on telephones calls

Question 7. Motivation in marketing means
a. inspiring salesperson to talk more
b.inspiring salesperson to sell more
c.market size
d.market place

Question 8. The process of discovering patterns and relationship using the available customer data to revals what and how they act,is known as
a. data sharing
b. data using
c. data mining
d. data watching

Question 9.The modern marketing concept asserts that 'marketing' starts with the product idea and ends with
a. production
b. advertisement campagin
c. customer satisfaction
d.sale of product

Question 10. Market segements means diving
a.marketing terms into small group
b.employees as per their usage
c. product, as per their grades
d. the market ,as per the taste and needs of different groups

Question 11. Standard marketing practices include
a. poaching
b. pishing
c. lowering the selling price
d. unhealthy

Question 12.The concept of selling is different from marketing and aims at profit maximisation through
a. increasing sales volume of quality product
b. costumer satisfaction
c. solution of costumer problems
d. market research

Question 13. The collection perceptions impression people have formed about an orgination, its product and/or its service ,is known as
a.brand value
b.brand assert
c.brand attribute
d. brand image

 ANSWERS- 1-b, 2-c, 3-d, 4-d, 5- d,6- d,6-b,8-c,9-c,10,d,11-c,12-a,13-d